Noni (Morinda citrifolia) is a tropical fruit with curative properties. It grows naturally on the islands of the Pacific Ocean  and reaches a height of seven metres. It prefers unpolluted volcanic soil and bears fruit the size of a potato throughout the year.

The inhabitants of these islands have used the fruit for more than 2000 years to cure an impressive number of diseases. American scientists and doctors in Tahiti, Hawai and Malaysia have in the course of many interviews, observations and clinical trials collected data on health problems which have been influenced positively by Noni in one way or another. Many results confirm that Noni is a fruit with exceptionally beneficial properties and that it contains a great number of curative elements. Particularly noticeable is the high content of pro-xeronine, a substance that is transformed by the body into xeronine. Xeronine has an important function in the making of new cells and the repair of damaged and deviant cells.

Noni's ability to kill pain is also remarkable, as is its stimulative and tonic effect leading to a general feeling of well-being. All research shows that the number of T-cells in the body increased after taking Noni, leading to a higher level of immunity.

Further positive properties of Noni that have been mentioned are its ability to lower the rate of infection, to diminish digestive problems, to regulate blood pressure, to generally improve the regeneration of the metabolism and to ameliorate problems associated with old age and tumours. Noni also improves resistance to parasites and fungus infections.

The fruit of the Noni has an unpleasant smell and taste, which is why Noni juice is usually taken together with fruit juice. Noni can also be taken as a dietary supplement in the form of capsules with a standardised fruit content, which must be taken over a longer period.